{
  "title": "It’s a Tesla",
  "byline": null,
  "dir": null,
  "excerpt": "Tesla is not a disruptor, but then again, neither is Apple, the closest comp: both succeed by building a brand around being the best.",
  "siteName": "Stratechery by Ben Thompson",
  "previewImage": "https://i0.wp.com/stratechery.com/wp-content/uploads/2016/04/Screen-Shot-2016-04-05-at-9.08.36-PM.png?fit=1200%2C733&ssl=1&w=640",
  "publishedDate": "2016-04-05T15:27:51+00:00",
  "readerable": true
}