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<!DOCTYPE html><html lang="en-US" data-reactroot=""><head><title>Hands On With Google Searchs Answer to ChatGPT | WIRED</title><meta charSet="utf-8"/><meta content="IE=edge" http-equiv="X-UA-Compatible"/><meta name="msapplication-tap-highlight" content="no"/><meta name="viewport" content="width=device-width, initial-scale=1"/><meta name="referrer" content="no-referrer-when-downgrade"/><meta name="author" content="Condé Nast"/><meta name="copyright" content="Copyright (c) Condé Nast 2023"/><meta name="description" content="Googles new AI-powered search engine can feel more like artificial interference than artificial intelligence."/><meta name="id" content="64c1b0c5e416fd283a85c633"/><meta name="keywords" content="plaintext,search,artificial intelligence,google,algorithms,machine learning,deep learning,bing,chatgpt"/><meta name="news_keywords" content="plaintext,search,artificial intelligence,google,algorithms,machine learning,deep learning,bing,chatgpt"/><meta name="robots" content="index, follow, max-image-preview:large"/><meta name="content-type" content="article"/><meta name="parsely-post-id" content="64c1b0c5e416fd283a85c633"/><meta name="parsely-metadata" content="{&quot;description&quot;:&quot;Googles new AI-powered search engine can feel more like artificial interference than artificial intelligence.&quot;,&quot;image-16-9&quot;:&quot;https://media.wired.com/photos/64c30dd30a3dc6f3e7e8b62f/16:9/w_1000,c_limit/Hands-On-With-Googles-ChatGPT-Plaintext-Business-1281289353.jpg&quot;,&quot;image-1-1&quot;:&quot;https://media.wired.com/photos/64c30dd30a3dc6f3e7e8b62f/1:1/w_1000,c_limit/Hands-On-With-Googles-ChatGPT-Plaintext-Business-1281289353.jpg&quot;}"/><meta property="og:description" content="Googles new AI-powered search engine can feel more like artificial interference than artificial intelligence."/><meta property="og:image" content="https://media.wired.com/photos/64c30dd30a3dc6f3e7e8b62f/191:100/w_1280,c_limit/Hands-On-With-Googles-ChatGPT-Plaintext-Business-1281289353.jpg"/><meta property="og:site_name" content="WIRED"/><meta property="og:title" content="Hands On With Google Searchs Answer to ChatGPT"/><meta property="og:type" content="article"/><meta property="og:url" content="https://www.wired.com/story/plaintext-hands-on-with-google-searchs-answer-to-chatgpt/"/><meta property="article:content_tier" content="free"/><meta property="article:opinion" content="false"/><meta http-equiv="content-language" content="en-US"/><meta property="article:section" content="tags"/><meta property="article:published_time" content="2023-07-28T13:00:00.000Z"/><meta property="article:modified_time" content="2023-07-28T13:00:00.000Z"/><meta property="article:author" content="Paresh Dave"/><meta property="twitter:card" content="summary_large_image"/><meta property="twitter:creator" content="@wired"/><meta property="twitter:description" content="Googles new AI-powered search engine can feel more like artificial interference than artificial intelligence."/><meta property="twitter:domain" content="https://www.wired.com"/><meta property="twitter:image" content="https://media.wired.com/photos/64c30dd30a3dc6f3e7e8b62f/191:100/w_1280,c_limit/Hands-On-With-Googles-ChatGPT-Plaintext-Business-1281289353.jpg?mbid=social_retweet"/><meta property="twitter:site" content="@wired"/><meta property="twitter:title" content="Hands On With Google Searchs Answer to ChatGPT"/><meta property="fb:app_id" content="719405864858490"/><meta property="fb:pages" content="19440638720"/><link rel="canonical" href="https://www.wired.com/story/plaintext-hands-on-with-google-searchs-answer-to-chatgpt/"/><link rel="alternate" href="https://www.wired.com/story/plaintext-hands-on-with-google-searchs-answer-to-chatgpt/" hrefLang="en"/><link rel="alternate" href="https://es.wired.com/articulos/las-busquedas-en-google-a-traves-de-ia-son-lentas-por-ahora" hrefLang="es"/><link rel="alternate" href="https://www.wired.com/story/plaintext-hands-on-with-google-searchs-answer-to-chatgpt/" hrefLang="x-default"/><style></style><link rel="preload" as="image" h
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</script><script></script><script type="application/ld+json">{"@context":"http://schema.org","@type":"NewsArticle","articleBody":"Googles clunkily named Search Generative Experience, SGE for short, infuses its search box with ChatGPT-like conversational functionality. You can sign up at Googles Search Labs. The company says it wants users to converse with its search chatbot, which launched to testers in May, to dive deeper into topics and ask more challenging and intuitive questions than they would type into a boring old query box. And AI-generated answers are meant to organize information more clearly than a traditional search results pagefor example, by pulling together information from multiple websites. Most of the worlds web searches run through Google, and its been developing AI technologies longer than most companies, so its fair to expect a top-notch experience.\nSo goes the theory. It turns out that in practice the new feature is so far more nuisance than aide. Its slow, ineffective, verbose, and clutteredmore artificial interference than intelligence.\nOnce you gain access to Googles test, the search box looks unchanged. But in response to a query like How many stamps to mail 8 ounce letter, a new section takes up a good chunk of the screen, pushing down the conventional list of links. Within that area, Googles large language models generate a couple of paragraphs similar to what you might find from ChatGPT or Microsofts Bing Chat. Buttons at the bottom lead to a chatbot interface where you can ask follow-up questions.\nThe first thing I noticed about Google's vision for the future of search was its sluggishness. In tests where I controlled a stopwatch app with one hand and submitted a query with the other, it sometimes took nearly six seconds for Googles text-generator to spit out its answer. The norm was more than three seconds, compared to no more than one second for Googles conventional results to appear. Things could have been worse: I did my tests after Google rolled out an update which it claims doubled the search bots speed last month. Yet I still often find myself deep into reading the regular results by the time the generative AI finishes up, meaning I end up ignoring its tardily submitted dissertations. Cathy Edwards, a Google Search vice president, tells me speed optimizations of the AI software underpinning the tool are ongoing.\nOne could excuse the slowness of this new form of search if the results were worthwhile. But accuracy is spotty. Googles five-sentence generative AI response to my stamps question included apparent errors of both multiplication and subtraction, stamp prices outdated by two years, and suggested follow-up questions that ignored crucial variables for shipping costs, such as shape, size, and destination. The disclaimer Google displays at the top of each AI-generated answer rang resoundingly true: Generative AI is experimental. Info quality may vary.\nIn the same response, Googles new search feature suggested that I would need either $2.47 or $4 worth of stamps. Navigating to the US Postal Services online calculator provided the official answer: I needed $3.03, or five stamps at 66 cents each with a 27-cent overpayment. Googles Edwards says my humble query pushed the technologys current boundaries. It's definitely on the frontier, she says.\nUnfortunately, dumbing down didnt end well either. When asked for just the price of a stamp, Google responded with an outdated figure. Only specifying that I wanted the price as of this month got the system to correctly reflect this months 3-cent cost hike. To be fair, ChatGPT would flunk this query too because its training data cuts off in 2021but it is not positioned as a replacement for a search engine.\nGoogle's new search experience feels unreliable enough that Im better off just clicking through standard results to conduct my own research. A query about Star Wars video games developed by gamemaker Electronic Arts generated an accurate list except f
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</span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionCredit-ejegDm iUEiRd iggRJP fNaHcW caption__credit">Stable Diffusion via Paresh Dave</span></div></figure><p class="paywall">The new model has about eight times the capacity of its predecessor to learn visual patterns to reproduce, which essentially means it can remember more about how hands should look, Penna says. The company also gave it additional training on images of people and artwork, to reflect what users are most interested in. Now, says Penna, “it&#x27;s remembering things like hands a lot more.”</p><p class="paywall">Inserting millions of additional images of hands to the training data actually worsened generated images of hands, making them oversize, Penna says, but he says the company is testing different tactics to drive further improvement.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--item grid-layout__aside"><div class="StickyBoxWrapper-jfYBuk jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-node-id="szy4"></div></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--display-rail" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--display-rail"></div><div class="journey-unit"></div></div><div data-attr-viewport-monitor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monitor-anchor"><div class="RecircMostPopularContiner-jiViNn ktrplG recirc-most-popular-sparrow-tracking hide-aside-ad" data-most-popular-id="mod-most-popular-391"><div class="RecircMostPopularHeading-iVzhzt jwAffc">Most Popular</div><ul class="RecircMostPopularItems-dCAajf gqcRrp"><li><div class="SummaryItemWrapper-iwvBff iiWbuk summary-item summary-item--has-border summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-side-by-side summary-item--layout-position-image-left summary-item--layout-proportions-33-66 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard RecircMostPopularSummaryItem-jQxxiw QfcSA" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH inVOyg summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/for-the-love-of-god-stop-microwaving-plastic/#intcid=_wired-right-rail_125bd511-a583-4b9c-9a9e-efec92e43b24_popular4-1-reranked-by-vidi" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-1" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg egpoQR summary-item__image"><div data-test="aspect-ratio-container" class="AspectRatioContainer-bJHpJz jTnDXj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg egpoQR summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/64c417ea211451f12eaefdcd/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/64c417ea211451f12eaefdcd/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/64c417ea211451f12eaefdcd/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/64c417ea211451f12eaefdcd/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/64c417ea211451f12eaefdcd/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/64c417ea211451f12eaefdcd/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/64c417ea211451f12eaefdcd/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/64c417ea211451f12eaefdcd/16:9/w_640,h_450,c_limit/undefined 640w" si
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return {
callUserContext,
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